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Understanding at.js JavaScript library in Adobe Target

What is at.js?

The at.js library improves page-load times for web implementations and provides better implementation options for single-page applications. The at.js is the recommended implementation library. It is frequently updated with new capabilities, and it is advised for all customers to implement or migrate to the latest version of at.js.

 

How at.js works:

To implement Adobe Target client-side, you must use the at.js JavaScript library.

In a client-side implementation of Adobe Target, Target delivers the experiences associated with an activity directly to the client browser. The browser decides which experience to display and displays it.

With a client-side implementation, you can use a WYSIWYG editor, the Visual Experience Composer (VEC), or a non-visual interface, the Form-based Experience Composer, to create your test and personalization experiences.

 

Why use at.js

·       Better page-load times

·       Improve security

·       Support for redirect offers

·       Provides better implementation for SPAs (at.js 2.x)

Updated frequently with new capabilities

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