Adobe Target Insights

Welcome to our blog post series on Adobe Target, Target is a powerful optimization and personalization platform. In this introductory post, we will provide an overview of Adobe Target and its key features, helping you understand how it can enhance your digital experiences. So, let's dive in! Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customer’s experience. Adobe Target enables you to boost your revenue on you web and mobile sites, apps, social media, and other digital channels. Key Features of Adobe Target : §   Personalization: Tailor content and experiences for individual users based on their behavior, preferences, and other data. §   A/B and Multivariate Testing: Conduct controlled experiments to compare different variations of content, layouts, and designs to determine the most effective approach. §   Automated Personalization: Utilize artificial intelligence and machine learning to au...

In this blog post, we will dive into the core concepts of testing and targeting in Adobe Target. Testing and targeting are essential components of optimizing user experiences and driving better results. By understanding how testing and targeting work in Adobe Target, you can effectively improve your website or application to meet the needs of your audience. So, let's explore! What is Testing in Adobe Target? Testing is when you compare a baseline against one or more alternatives to determine which version is most successful. When testing, you want to be able to: o    systematically, intentionally vary the content that is served to your visitors o    have the option of targeting specific content to certain sets of visitors, based on their characteristics What is Targeting in Adobe Target? Targeting in Adobe Target involves delivering personalized experiences and content to specific audience segments. By targeting the right content to the right people, you can enhance ...

What is Activity? An activity enables you to test and/or target content to specific audiences. o    It has a specific start date, when you’re running it and you can set a stop date or deactivate it. o    It has a measurable goal or several goals, a conversion goal that you’re tracking or several success metrics you’re tracking along with a conversion goal, the why that you’re running the activity. o    And then finally, it defines the experience that each audience should see, what, where and to whom , allowing you to select them either sourcing it or selecting the asset or editing and creating variations on the fly. Activity is basically the equivalent of what we used to call a campaign. “Activity” = “Campaign” Types of activities Ø   A/B Test: It compares different versions of your website to see which version helps you get more conversions. It's like a competition between different versions to find out which one performs better in increasing your d...

1.      Experience Targeting: Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria . It is an outcome of A/B testing Experience Targeting, including geo-targeting, is a valuable tool for creating rules that deliver specific content or experiences to a particular audience. With this feature, you can define multiple rules within an activity to show different variations of content to different groups of people. In simpler terms, it allows you to customize what each audience sees based on their location or other criteria you set. When visitors view your site, Experience Targeting (XT) evaluates them to determine whether they meet the criteria you set. If they meet the criteria, they enter the activity, and the experience designed for qualifying audiences is displayed. You can create experiences for multiple audiences within a single activity . Experience Targeting is the initial step toward personalizati...

What is at.js? The at.js library improves page-load times for web implementations and provides better implementation options for single-page applications. The at.js is the recommended implementation library. It is frequently updated with new capabilities, and it is advised for all customers to implement or migrate to the latest version of at.js.   How at.js works: To implement Adobe Target client-side, you must use the at.js JavaScript library. In a client-side implementation of Adobe Target, Target delivers the experiences associated with an activity directly to the client browser. The browser decides which experience to display and displays it. With a client-side implementation, you can use a WYSIWYG editor, the Visual Experience Composer (VEC), or a non-visual interface, the Form-based Experience Composer, to create your test and personalization experiences.   Why use at.js ·        Better page-load times ·        ...

Method to deploy Now that we are aware of the benefits of using at.js, there are several methods available to deploy this library on your site. We will discuss one of the easiest and recommended approach, which is utilizing Adobe Launch. It's important to note that Adobe Launch only supports at.js and not mbox.js. When implementing Target through Launch, ensure that you select the Adobe Target Extension instead of Adobe Target v2. The Adobe Target v2 extension is reserved for at.js (2.x.2.1) and this version is specifically used for Single-Page Applications (SPAs). What is the difference between at.js 1.x and at.js 2.x there are a couple of differences between the two versions: o    at.js 2.x does not have a global mbox request concept but rather a page-load request. A page-load request can be viewed as a request to retrieve content that should be applied on the initial page load of your website o    at.js 2.x manages a concept called Views, which are used for Si...