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Understanding Testing and Targeting in Adobe Target

In this blog post, we will dive into the core concepts of testing and targeting in Adobe Target. Testing and targeting are essential components of optimizing user experiences and driving better results. By understanding how testing and targeting work in Adobe Target, you can effectively improve your website or application to meet the needs of your audience. So, let's explore!

What is Testing in Adobe Target?

Testing is when you compare a baseline against one or more alternatives to determine which version is most successful.

When testing, you want to be able to:

o   systematically, intentionally vary the content that is served to your visitors

o   have the option of targeting specific content to certain sets of visitors, based on their characteristics

What is Targeting in Adobe Target?

Targeting in Adobe Target involves delivering personalized experiences and content to specific audience segments. By targeting the right content to the right people, you can enhance engagement and drive conversions.

When targeting, you want to be able to:

o   identify key segments of your audiences who are most likely to impact your bottom line

o   display the content that resonates the most, to each audience

We hope this blog post has provided you with a solid understanding of testing and targeting in Adobe Target. Stay tuned for our upcoming blog posts, where we will delve deeper into other aspects of Adobe Target.

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